25-01: Human touchpoints and consistency

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25-01: Communication budgeting, planning and contingencies

 

25-01: Whatever happened to creative communication?

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25-01 Tool: personality and position

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25-01 Tool: thought leadership

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25-01 Tool: brand and marketing integration

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24-11 Tool: differential and focus

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24-09: Tool: brand management template

This version changes the CBBE equity layout and adds touchpoint management on the 7P marketing slide..

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