Problem solved.
Corporate communication, branding and strategy for busy managers and complex challenges.
THE BRAND GUY
001. A beginner’s guide to brands, and fear of decisions
002. Computers, hammers, commodities and post truth emotions
003. Identity vs image and the brand gap: the great confusion defused
004. Marketing and branding walk hand-in-hand
005. The brand and corporate philosophy
006. What’s the difference? Standing out in the consideration set
007. Brand parity. Can good enough be good enough?
008. Double vision. Managing the present and future brand
009. Brand personality and hairy bikers
010. Values. Tearing down the posters on office walls
11. Beyond AIDA: brand salience and resonance
12. The net promoter score: the brand manager’s go-to diagnostic
13. Beyond brand theory: managing with touchpoints
14. B2B brands and Namibian procurement practice
15. Corporate social investment, value creation and the story brand
16. Briefing: why you need it and how it works
17. Third-party cookie deprecation… why it matters and where next?
18. Don’t say ‘avail’: the language and position of the communicator
019, SEO and social search as brand activation
020. Hands-on with your website
021. Email marketing: more of what you need to know
022. Email signups: capturing the golden opportunity
023. Leads: How to handle them
024. Corporate purpose, capitals and agency
025. Persistent presence, retail advertising and contact points
026. Making a meal of brand and culture: a meditation
027. What if? The magic question
028. Innovation explained and a word of caution
029. Cutting through the noise
030. Same but different: channel strategy & 360 vs. omnichannel
031. The folly of a brand monopoly
032. The differential in practice
033. Late-stage customer acquisition
0034. Concepts, ideas and insights
035. Brave new world: AI to AI marketing and content
036. How to be different from AI
037. The four relevant uses for a media release
038. Ethical brands and brand compulsion
039. The collaborative approach to the consideration set
040. The effective personal brand
041. Ghost jobs, ethical service recruitment and the cost of ideas
042. Kitchen knives, product functionality and psychosocial brand aspects
043. Keller’s imagery and feelings: what you see is what you feel
044. Sensible media selection and processed cheese
045. Search, small data, AI and the shape of things to come
046. The importance of Keller’s performance and judgements
047. What's the plan with networking events?
048. Generation Z in Namibia: no clear answers
050. Personal achievements, selfitis and staff posts
051. Fifty columns and counting
55. Dispatches from the frontline
56. Stepping up the identity game
57. At play in the attention economy
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