25.04 Dealing with brand drift

 

25.04 A quick guide to internal branding

 

25.04 Brand management in flux

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25.o4 The overlooked purpose of a national brand

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25-02: Tool: brand management template

This version changes the CBBE equity layout and adds touchpoint management on the 7P marketing slide..

Download the PDF here...

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25-01 Tool: personality and position

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25-01 Tool: brand and marketing integration

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24-11 Tool: differential and focus

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